Reducing Your Chargeback Rate

Your chargeback rate is the percentage of your transactions that result in chargebacks, measured monthly. Learn how to reduce it.

Your chargeback rate is the percentage of your transactions that result in chargebacks, measured monthly. Card networks set thresholds; exceeding them can lead to monitoring programs, fines, or loss of processing.

Card Network Thresholds

Program

Network

Standard Threshold

Excessive Threshold

Visa Dispute Monitoring Program (VDMP)

Visa

0.9%

1.8%

Mastercard Excessive Chargeback Program (ECP)

Mastercard

1.0%

1.5%

Staying well below the standard threshold is the goal. Once you enter a monitoring program, fines begin accumulating monthly.

Best Practices to Reduce Chargebacks

Before the sale:

  • Use a recognizable billing descriptor that matches your business name

  • Be clear about refund and cancellation policies at checkout

  • Use 3D Secure (3DS) authentication where available to shift fraud liability

After the sale:

  • Send order confirmation and shipping notifications

  • Provide easy, proactive refunds — customers who get refunds don't file chargebacks

  • Respond promptly to customer complaints

Operations:

  • Investigate spikes in Notification of Chargeback (NOC) events immediately — they are leading indicators

  • Monitor your chargeback rate monthly

  • Review reason code patterns to identify systematic issues

Getting Help

If your chargeback rate is trending upward, contact your account manager immediately. Swipe Aras can help identify patterns and recommend interventions before thresholds are breached.

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